Its been a while since I posted last. I know, I know… That you
should make time for these things but I literally have had the most fantastic
time this week.
I have been lucky enough this week to be invited to the press event
for the Pharell Williams collection for the Superstar Supercolours. We have
been working for the end of last week into this week trying to come up with
innovative and creative ideas to really promote off the Supercolours. Last week
we were given a few swatches of colours that could be the colour you could
select to have as your trainer. With this we needed a creative idea to go with
the whole theme. My idea was one of the creations that actually got picked
which was to have a tree in the middle of a building which the trainers hanging
from branches, then for the consumers to pick the trainer they like from the
tree which would be their gift (in PR its all about gifting and for well known
names to be seen supporting the brand you work for basically). The week has been manic and when it finally
come to the press event we were told just to enjoy ourselves. Of course I couldn’t
I wanted to work for the brand so I made sure I spoke to as many people I could
and made sure they where leaving with a smile. There were Photo booths, huge
bar stocked with so many different drinks, hostess services throughout the
entire evening, gifts, music and even a light show on the river.
It has been amazing and crazy, I literally go to work then come back
home to then go to sleep and repeat it the next day.
I LOVE IT!
