We received good and constructive criticism for our male profile. It went really well our presentation as a whole.
Wilkinson Sword liked the fact that we have done our market research and gone and spoken to everyday males in regards to their beards and how they maintain their beard. They advised us that we should go back and speak to random men and ask them how they look after their beards.
After this crit i called a group meeting and asked the girls what they think our next approach should be? Bouncing ideas off one another we thought that our initial ending idea should be to create a product for the beards; a product that men could use every day to keep their beards looking good. We went away separately and researched into all the different types of products you could get for beards. We then all explained as a group what we had found. As a group we all then went into London back to the groomers and asked people in Murdock (that was having their beards trimmed) and Ted Bakers Salon what they do to keep their beard looking good and what were the bestsellers in the salon - which was Beard oil. We purchased a beard oil and went back to inspect it.
(we actually got one of the girls boyfriend to try the beard oil our for two weeks and give us the results - if it was worth it?)
After critically analysing the Cross Sword Style society we found that they use humour lots to communicate with their target audience of men! One of the girls said that we should do list of rules that make up a beard. I actually came up with the idea that we should do beard problems to the tune of Jay-z '99 problems.' We then decided because we had received great feedback to the random men we had met in London, asking them crazy questions about their beard lives. We decided to use street style in a short video connecting with the consumer all the beard issues they have so that the people watching could relate and think it was funny and then go ahead and buy the beard oil we had advertised.
It took around two days to capture all the men and their beard issues and to use them in our short video. It was actually so funny going up to men and saying "could we borrow your beard for a short video, please?' However, all the people we used we so nice and accommodating to shooting a short video - of their beard. I was the graphic girl in our group so once we collated all the snips from the camera i started to pieced together all the videos to make a short clip. I edited, added text and put the instrumental backing to our video. With the help of the girls we altogether come up with short captions to put into the beards from our previous market research.
After that hilarious day the deadline was approaching us and we needed to create our beard oil. One of the girls looked into the different types of packaging and found that a bottle with a pipette looks good and something that all the competitors are buying into. All four of us went to The University of Fashion and met with a lecture who helped us create the ingredients for our beard oil - I ended up being ill and sitting out most of the day, but the girls said it was fun and they came up with a coconut/argon oil effect. On the way home we discussed that we should again have humour on the title of our beard oil packaging. We looked into interesting and funny facts we could put on our packaging. I also looked at packaging designs to go back that day and make our outer labels on the bottle. After one hell of a late night perfecting my design on the packaging i came up with...
The deadline approached us and we finalised our ideas with a Instagram and blog takeover for the Crossed Sword Style society. We uploaded the video and again went back to using market research asking males to watch our video. We received fantastic feedback and hilarious comments. We then had to hand our work in and present our ideas once again to Wilkinson Sword and our tutors.
It honestly couldn't go better and ended up coming out with a A for all our hard work! Thank you to all those great people who helped us with our project, i honestly had to best time and made me realise i would love a future career working within a mens fashion based company.
Take a look at our video...
